Our Team

Executive Committee

Chairperson

Gwen is a Singapore-based sound designer for video games and also the co-founder of Imba Interactive with about 9 years in the industry. Having experience of heading a startup, she’s developed project management skills with a flair for organisation and execution whilst maintaining welfare of co-workers and staff.
Aside from being part of the IGDA Committee (2016 - 2018), she also kickstarted Game Audio Singapore, a local game audio community aimed to provide knowledge and sharing among students and professionals.
Twitter/Linkedin/Instagram

Elicia Lee

Vice Chairperson

Elicia Lee is Co-founder and Managing Director of Eliphant, and a 10 year veteran of the gaming industry. She started her gaming career in EA, handling ecommerce and marketing, which included launching 22 Origin stores across the APAC region.
In 2013, she co-founded Eliphant, which is today a leading game marketing, events and esports service provider in Asia that also organised GameStart, Singapore’s largest gaming convention from 2014 to 2019, and SEA Major, the largest fighting game tournament in SEA. Elicia brings her extensive experience and network to the SGGA.

Linkedin

Jayf Soh

Secretary

Jayf "Babael" Soh is currently the CEO and Founder of Resurgence. With over 8 years of experience in the esports industry, Jayf started out as a video games commentator. In 2015, he was engaged to commentate the Heroes of the Storm World Championship at BlizzCon. In 2017, having witnessed the passion that fellow Singaporean gamers have, he then founded Resurgence and expanded further by acquiring more teams which grew into a multi-disciplinary esports organization. Today, Resurgence is Singapore's largest esports organization representing Singapore in global and regional championships with over 194 tournaments participated, 47 championship wins and 105 podium finishes.
Linkedin/Twitter

Brian Kwek

Treasurer

Brian is the founder and owner of Ysbryd Games, a indie-focused games publisher based in Singapore and the United Kingdom. Under Brian’s guidance and curation, Ysbryd Games has funded and produced best-selling titles such as WORLD OF HORROR and VA-11 HALL-A: Cyberpunk Bartender Action.
Brian’s experience straddles both the development and publishing spheres of the industry, as he previously served as co-founder and executive producer at Witching Hour Studios. Over the past 10 years, Brian has built bridges with a network of global platform holders, fellow publishers and a diverse set of developers in the premium games space.
Twitter

Karen Teo

Exco Member (Industry)

Karen has more than a decade of global and regional gaming business experience with Vivendi Universal Games, Xbox, Take-Two Interactive, and most recently with Facebook. Currently running the APAC team in Facebook looking after a diverse slate of businesses both big and small, Karen is passionate about building a global economy that is beneficial and accessible to all businesses, not just the larger ones with resources.
With this past knowledge and passion to continue building bridges between big and small companies to drive innovation and opportunity for all, Karen will bring strategic focus and her business network of contacts in Games and Tech to SGGA.

William Cox

Exco Member (GameDev)

William is an experienced leader, currently guiding the operational teams of Ubisoft Singapore. Prior to his current role, William was with the SEGA group for over 10 years with roles at SEGA Europe, SEGA America, and SEGA Japan, where he focused on content plans that fit their brand identity and met long term corporate objectives.
Experienced in leading operational teams, publishing partnerships, business planning and full game publishing process. Currently based in Singapore with a business focus on the wider South East Asia region.
LinkedIn

Joyce Law

Exco Member (Industry)

Joyce has had the privilege of experiencing the game ecosystem, from publishing, content acquisition, industry development and developer relationship. She strongly believes that the games ecosystem is one which can be the pivotal trigger towards building a creative and vibrant generation (current and future)
She aims to be able to be one of the many cobblestone that would build our industries’ path towards growth. She champions knowledge sharing of best practices, locally, regionally and globally to bring about growth together.
LinkedIn

Full-Time Staff

Cheryll Chong

Project Manager

Cheryll is currently the Project Manager of the Association, having experience in both community management and project coordination. Her expertise covers a broad range of administrative skills from event organisation to sales & marketing, logistics and facilitation. This diverse range of skills has helped her develop a macro understanding of the games ecosystem, bridging different sectors and introducing new perspectives wherever she goes.
With her skills, knowledge, and passion, she aims to build a collaborative community for all to learn and grow together.

Benjamin Chia

Project Executive

Ben has experience in many different roles in the field of gaming, ranging from product marketing, digital marketing, and social media management. He aims to make esports big in Singapore through educating the public, and to help promising players realize their potential and ambitions to compete.
In his free time, you can catch him playing different FPS titles or petting random cats on the street.

Consultant

Aloysius Low

Editorial Consultant

Aloysius is a seasoned journalist and editor, covering tech and esports for the last 15 years. He’s done everything from being the only Asia-based editor for CNET, to growing and leading the nascent ONE Esports editorial team.
With his passion for storytelling and a keen eye for news, Aloysius aims to help SGGA highlight the best stories from Singapore’s game industry and esports community.

Past Executive Committee Members

2018 - 2019 (SGG)

  • Chairperson (Honorary): Gwen Guo

  • Treasurer (Honorary): Cheryll Chong

  • Secretary (Honorary): Don Baey

2017-2018 (IGDA)

  • Chairperson (Honorary): Allan Simonsen

  • Vice-Chairperson (Honorary): Ian Gregory Tan

  • Treasurer (Honorary): Teo Chor Guan

  • Secretary (Honorary): Gwen Guo

  • Assistant Secretary (Honorary): Gerald Tock